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Canadian Internet Use Survey

canadian internet use surveyCanadians are making greater and more diverse use of the Internet, but a digital divide persists among various groups, according to new data for 2007 from the Canadian Internet Use Survey.

Almost three-quarters (73%), or 19.2 million Canadians aged 16 and older, went online for personal reasons during the 12 months prior to the survey. This was up from just over two-thirds (68%) in 2005 when the survey was last conducted.

For the first time, the survey covered young people aged 16 and 17. They accounted for almost one of the five percentage point increase in Internet use between 2005 and 2007.

Survey results showed that the digital divide, or gap in the rate of Internet use, still existed among certain groups of Canadians on the basis of income, education and age.

The survey also showed that people living in urban areas continued to be more likely to have used the Internet than those from smaller towns and rural areas. Only 65% of residents living in small towns or rural areas accessed the Internet, well below the national average, while just over three-quarters (76%) of urban residents did so. Both proportions were higher than in 2005.

Among people who used the Internet at home, 68% went online every day during a typical month and 50% for five hours or more during a typical week. On average, men were online more often and for longer periods than women.

Digital divides in Internet use persist

Findings reveal gaps in the rate of Internet use among certain groups of Canadians, specifically on the basis of income, education and age.

Households were divided into five equal groups, or quintiles, based on income.

The vast majority (91%) of people in the top quintile (more than $95,000) used the Internet. This was almost twice the proportion of 47% for the lowest quintile (less than $24,000). This gap in use has narrowed slightly since 2005.

Age remained an important factor. In 2007, 96% of persons aged 16 to 24 went online, more than three times the 29% among seniors aged 65 and older. However, Internet use increased among all age groups since 2005.

The proportion of men and women using the Internet during 2007 was just below three-quarters for both.

High-speed connections more popular

The vast majority of Internet users aged 16 or older, 94%, reported personal Internet use from home during 2007, while 41% said they used it from work, 20% from schools and 15% from libraries.

High-speed connections are becoming far more prevalent. An estimated 88% of people who accessed the Internet at home did so with a high-speed connection in 2007, up from 80% two years earlier. This growth was driven by new users and by existing users switching from a slower service.

Over 9 in 10 urban home users reported using a high-speed connection, compared with just over 7 in 10 home users in rural areas. More than one-half of rural and small town residents using a slower service reported that a high-speed telephone or cable service was not available in their area.

Concerns about online privacy and security

In 2007, the survey estimated that approximately 50% of Canadians (Internet users or not) were very concerned about online credit card use, 44% about online banking transactions and 37% about online privacy.

While all three estimates are below 2005 levels, they do not necessarily indicate that online privacy and security threats have declined. Other factors may be at work.

For instance, the 2007 survey included individuals aged 16 and 17 who, on average, expressed lower levels of concern. Canadians have also become more experienced online, with 54% reporting five or more years of Internet use in 2007, up from 45% in 2005.

Survey data show that the proportion very concerned about security was lower for people who had used the Internet longer and for more activities.

The provinces: Rates highest in British Columbia, Alberta and Ontario

Rates of Internet use among Canadians increased in every province between 2005 and 2007. Rates were above the national average of 73% in three provinces: British Columbia, Alberta and Ontario.

Rates in the two western provinces were boosted by high usage in major census metropolitan areas. In Calgary, 85% of people aged 16 and older used the Internet, as did 83% in Victoria, and 78% in both Vancouver and Edmonton.

Urban-rural differences in Internet use persisted during 2007. In Quebec for example, rates ranged from 58% in small towns and rural areas to 78% in Quebec City.

In general, cities have younger populations and proportionately more residents with higher levels of income and education. These concentrations of population are attractive markets for Internet service providers.

 

Online activities of home Internet users — In 2007

 

2005

2007

 

%

E-mail 91 92
General browsing for fun or leisure .. 76
General browsing 84 ..
Research other matters (family history, parenting) .. 70
Obtain weather or road conditions 67 70
Travel information or making travel arrangements 63 66
View news or sports 62 64
Electronic banking or bill payment 61 63
Window shopping 57 60
Search for medical or health related information 58 59
Search for information about governments 52 51
Education, training or school work 43 50
Use an instant messenger 38 50
Ordering personal goods or services 43 45
Obtain or save music (free or paid downloads) 37 45
Research community events 42 44
Play games 39 39
Obtain or save software (free or paid downloads) 32 33
Job search .. 32
Listen to the radio over the Internet 26 28
Communicate with governments 23 26
Research investments 26 25
Download or watch TV or a movie over the Internet 12 20
Contribute content (blogs, photos, discussion groups) .. 20
Make telephone calls .. 9
Sell goods or services (auction sites) .. 9
.. not available for a specific reference period

 

Percent of Canadians using the Internet — In 2007

  2005 2007

 

%

Newfoundland and Labrador 55 61
Prince Edward Island 61 69
Nova Scotia 67 69
New Brunswick 57 65
Quebec 62 69
Ontario 72 75
Manitoba 66 70
Saskatchewan 66 73
Alberta 71 77
British Columbia 69 78

This information was obtained from Statistics Canada web site.