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Needs Assessment Questionnaire

situation analysis

  • What industry are you in?
  • What is the one thing that sets your product/service apart from the competition?
  • What are the major choice influences involved in buying your product/service?
  • What are your customer demographics? (gender, age, income)
  • How is the business marketed?
  • Why do you need a web site?

site objectives

What are the objectives of your site? Is your site intended to:
 
  • establish a web presence?
  • increase sales?
  • generate leads?
  • provide easily accessible information?
  • survey customers?
  • demonstrate your product/expertise?

proposed site

  • How do you envision the web site achieving your objectives?
  • How many pages do you want the site to be?
  • How many visitors do you want to attract to your site?
  • How will you market the site?
  • Do you plan to build an email list?
  • Do you want contact forms on the site?

competitor analysis

  • Who are your competitors—both online and offline?
  • What components of their sites do you like/dislike?

site marketing and maintenance

  • Do you have any marketing strategies in mind?
  • Will you link to other web sites?
  • Do you want other web sites to link to you?
  • Will you need the site optimized for search engines?
  • What search engines are you going to submit the site to?
  • Will you be buying banner ads on other sites?
  • Who will maintain the your site?
  • Do you have the software required?
  • How will you upload the site to the web host?

 

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